Hyperlocology vs. Agencies - The Choice Is Clear

Marketing and media agencies have served franchise brands well for decades. Their Super Bowl ads, fancy jingles, and national influencer campaigns have increased brand awareness for franchisees in local markets, and maybe even won some awards.

But in a world where

Head

1. Subhead

aaa

2. Subhead

aaa

			Agencies
Systemwide Efficiency	Direct support of franchisee’s local advertising	✅	✅
	Dedicated account lead for franchisees to work with	✅	✅
	Oversight of local advertising decisions	✅	✅
	Brand team retains creative, channel and message controls	✅
	Franchisees launch customized campaigns in a few clicks	✅
	Requires 1:1 support to launch or pause campaigns	No	Yes
No Media Markup	Flat monthly subscription = more media $ in market	✅
	Single payment launches local ads across top ad channels	✅
	Turnkey launch yields increased franchise participation	✅
	Custom channels & creative per location, even in Co-Ops	✅
Enhanced ROI	National and local in unison on a single platform	✅
	Local media seamlessly connected to CRM / POS / CDP	✅
	Location-specific custom audiences and insights	✅
	Ad creative localized with franchise contact info	✅
	AI-powered optimizations and recommendations	✅
	Location-level analytics for internal teams and franchisees	✅