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When it comes to local advertising strategies, one topic often stirs up controversy: the use of branded keywords....

The rise of digital advertising, including the many self-serve options for franchisees, has given rise to a significant challenge - bot fraud....

Franchisees are constantly seeking ways to gain a competitive edge and drive growth. One powerful strategy that has proven to be highly effective is...

Hyperlocology, the multi-location advertising platform, announced a partnership with mParticle, the customer data platform that helps developer...

Every franchisee wants to know what they are paying, and what they will get in return.

As announced through PR Newswire recently, we are thrilled to have signed Tom Brady to a promotional deal effective immediately. Our team is working...

Over the last 20 years, Google and Facebook have created a duopoly when it comes to digital advertising. Google and Facebook, together, claim 59% of...

The digital landscape continues to change the way we do business. More and more, customers are seeking information online before going to...

Is Hyperlocal marketing for e-commerce possible? Many brands have wondered how hyperlocal advertising and e-commerce can work together. Hyperlocal...

If 2020 taught us anything – and it’s taught us many things – it’s that agility is more important than ever. When the pandemic first started, brands...