5 Benefits to Local Optimization of Market-Wide Campaigns
Digital campaign optimization involves continuously analyzing and adjusting various aspects of an advertising campaign to achieve the best possible...
Digital campaign optimization involves continuously analyzing and adjusting various aspects of an advertising campaign to achieve the best possible...
Reducing CPMs and CPCs, while maintaining and even improving performance? Can you have your cake, and eat it too? By budgeting digital advertising...
Hyperlocal targeting and geotargeting involve the use of technologies (GPS, IP address mapping, Wi-Fi, cellular data) to pinpoint the geographical...
Think you need to blanket an entire market area with your advertising?
Think again!
When looking for efficiency in targeting audiences on the most...
The decentralization of digital advertising in franchise systems, which comes from allowing franchisees to choose from a select number of marketing...
Google recently announced a plan to enhance online privacy by phasing out support for third-party cookies in its Chrome browser. But what does this...
In franchise marketing, taking per-location approach has emerged as a powerful strategy. Unlike traditional national advertising efforts that cast...
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When it comes to local advertising strategies, one topic often stirs up controversy: the use of branded keywords....
The rise of digital advertising, including the many self-serve options for franchisees, has given rise to a significant challenge - bot fraud....
Franchisees are constantly seeking ways to gain a competitive edge and drive growth. One powerful strategy that has proven to be highly effective is...