The decentralization of digital advertising in franchise systems, which comes from allowing franchisees to choose from a select number of marketing...

Google recently announced a plan to enhance online privacy by phasing out support for third-party cookies in its Chrome browser. But what does this...

In franchise marketing, taking per-location approach has emerged as a powerful strategy. Unlike traditional national advertising efforts that cast...

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When it comes to local advertising strategies, one topic often stirs up controversy: the use of branded keywords....

The rise of digital advertising, including the many self-serve options for franchisees, has given rise to a significant challenge - bot fraud....

Franchisees are constantly seeking ways to gain a competitive edge and drive growth. One powerful strategy that has proven to be highly effective is...

Hyperlocology has recently forged a strategic partnership with Dog Haus, a renowned gourmet hot dog and burger chain. As the advertising platform of...

For franchise brands, striking the right balance between national marketing efforts and localized advertising can be a challenging task. Franchisees...

In today's digital era, franchise brands face the unique challenge of balancing centralized marketing efforts with the need for localized strategies....

As a national brand, reaching out to local communities can be a challenging task. Each community has its own unique characteristics, demographics,...