Your Franchisees are supposed to spend a percentage of sales on their own local marketing. As a brand, you depend on franchisees investing their...

First, what does “should be” mean? Depending on how you support your franchisee’s local advertising, it can mean many different things. However, if...

Your franchise or multi-location brand is growing, and it’s time to build your marketing tech stack. While there are several companies offering...

We're thrilled to share that we've been named a finalist for the 2021 Drum Awards, Digital Industries, for Recruitment, with our partner JINYA Raman...

Let’s take a look at a national pizza brand with over 500 locations, to better illustrate the point of why hyperlocal consumer insights and local data

Growth is one of the ultimate goals for a franchise business. But, even when business is booming, franchise brand marketers need to be strategic and...

When it comes to attracting promising new talent to your company, over 80% of HR experts say that employer branding plays an important role in...

Digital Marketing tools, technologies, and trends are continually evolving, and staying on top of them all can feel like a full-time job....

With the average university student devoting nearly 20% of their monthly budget to food and entertainment expenses, it is essential for franchise...

As announced through PR Newswire recently, we are thrilled to have signed Tom Brady to a promotional deal effective immediately. Our team is working...