Let’s take a look at a national pizza brand with over 500 locations, to better illustrate the point of why hyperlocal consumer insights and local data

Growth is one of the ultimate goals for a franchise business. But, even when business is booming, franchise brand marketers need to be strategic and...

When it comes to attracting promising new talent to your company, over 80% of HR experts say that employer branding plays an important role in...

Digital Marketing tools, technologies, and trends are continually evolving, and staying on top of them all can feel like a full-time job....

With the average university student devoting nearly 20% of their monthly budget to food and entertainment expenses, it is essential for franchise...

As announced through PR Newswire recently, we are thrilled to have signed Tom Brady to a promotional deal effective immediately. Our team is working...

Over the last 20 years, Google and Facebook have created a duopoly when it comes to digital advertising. Google and Facebook, together, claim 59% of...

Technology has evolved at a mind-blowing speed in recent years and will only continue to evolve. Staying on top of all of the technologies that can...

Consumers are more empowered than ever to find information about businesses quickly and conveniently. They are more invested in their local...

The digital landscape continues to change the way we do business. More and more, customers are seeking information online before going to...