Think you need to blanket an entire market area with your advertising? 

Think again! 

When looking for efficiency in targeting audiences on the most...

The decentralization of digital advertising in franchise systems, which comes from allowing franchisees to choose from a select number of marketing...

Google recently announced a plan to enhance online privacy by phasing out support for third-party cookies in its Chrome browser. But what does this...

In franchise marketing, taking per-location approach has emerged as a powerful strategy. Unlike traditional national advertising efforts that cast...

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When it comes to local advertising strategies, one topic often stirs up controversy: the use of branded keywords....

The rise of digital advertising, including the many self-serve options for franchisees, has given rise to a significant challenge - bot fraud....

Franchisees are constantly seeking ways to gain a competitive edge and drive growth. One powerful strategy that has proven to be highly effective is...

Hyperlocology has recently forged a strategic partnership with Dog Haus, a renowned gourmet hot dog and burger chain. As the advertising platform of...

For franchise brands, striking the right balance between national marketing efforts and localized advertising can be a challenging task. Franchisees...

In today's digital era, franchise brands face the unique challenge of balancing centralized marketing efforts with the need for localized strategies....