Why brands and agencies struggle to activate local franchise advertising even with a local spend requirement
The power of a franchise brand is two fold; national brand recognition combined with the...
The Evolution of Local Digital Advertising for Franchise Brands
For decades, franchise brands have struggled with one central challenge: how to manage local advertising across thousands of locations while maintaining brand consistency. The landscape has transformed dramatically over the years, and today, we’re standing at the forefront of a revolution in local advertising.
We’ve created an infographic (Click here to download!) that highlights this transformation—a journey from traditional, manual processes to the seamless, automated solutions of today. Here’s a quick summary:
1990s–2000s: Traditional Media, Minimal Customization
Back then, local advertising meant TV, radio, and print. Franchisees had little room for customization, and campaigns often felt generic and disconnected from local audiences.
2010–2015: The Digital Shift Begins
As digital platforms like Google and Facebook emerged, brands started exploring local digital advertising. Digital asset management systems helped with brand consistency, but franchisees were left to navigate complex platforms on their own, making local campaigns a challenge.
2016–2020: Co-op Advertising Gains Traction
Co-op programs began addressing the collaboration gap between corporate and franchisees. Tools simplified the process but often required multiple platforms, leading to fragmented experiences and inefficiencies.
2021–Today: Hyperlocology Leads the Revolution
Now, automation and AI have completely transformed local advertising. Platforms like Hyperlocology allow franchisees to launch hyper-local, brand-aligned campaigns across channels in just a few clicks. Centralized control and local customization are no longer mutually exclusive.
The Future is Bright
As the industry evolves, we’re moving toward unified ecosystems where AI, automation, and scalability drive growth for multi-location brands.
Want to see the full picture?
Check out the infographic below to explore the entire timeline of how franchise brands have managed local digital advertising.
At Hyperlocology, we’re proud to be leading this transformation. If you’re ready to join us in shaping the future of multi-location advertising, let’s connect!
Experience the new Hyperlocology today and see how we can make brand-powered local advertising accessible, and actionable.
