At Hyperlocology, we're all about cutting through the noise and delivering high-performance digital advertising that’s as dynamic and adaptable as...

In today’s competitive and noisy landscape, the importance of search engine marketing - both PPC and SEO - at the location-specific level cannot be...

As restaurant brands and their franchisees face slowing sales and unrelenting inflation and labor pressures, maximizing the impact of ‘value'...

You've heard it. We've heard it. Franchisees are always asking what levers they can pull to improve performance of the advertising in their trade...

Reducing CPMs and CPCs, while maintaining, and even improving, performance? Can you have your cake and eat it too? By budgeting digital advertising...

If you're here, you likely agree that DMA targeted advertising for your multi-location brand is outdated, and hurts overall business results. But you...

Think you need to blanket an entire market area with your advertising? 

Think again! 

When looking for efficiency in targeting audiences on the most...

Let’s take a look at a national pizza brand with over 500 locations, to better illustrate the point of why hyperlocal consumer insights and local data

Growth is one of the ultimate goals for a franchise business. But, even when business is booming, franchise brand marketers need to be strategic and...

When it comes to attracting promising new talent to your company, over 80% of HR experts say that employer branding plays an important role in...