National campaigns drive broad visibility and brand consistency, forming the foundation of franchise marketing. But to achieve maximum impact, those...

What Does the TikTok Ban Mean for Your Brand?

The potential TikTok ban, set for January 2025, is set to disrupt advertising strategies for both...

Franchise marketers have long relied on Customer Data Platforms (CDPs) to power loyalty programs and deliver personalized customer experiences. But...

As a franchisee, understanding your online audience is essential for crafting local advertising campaigns that resonate. While your in-store...

The Evolution of Local Digital Advertising for Franchise Brands

For decades, franchise brands have struggled with one central challenge: how to...

Co-op advertising has been a cornerstone of franchise marketing for decades, allowing franchisees to pool resources and gain access to powerful,...

The rise of digital advertising, including the many self-serve options for franchisees, has given rise to a significant challenge - bot fraud....

Hyperlocology has recently forged a strategic partnership with Dog Haus, a renowned gourmet hot dog and burger chain. As the advertising platform of...

The power of a franchise brand is two fold; national brand recognition combined with the collective talents, ambitions, and community knowledge...

Hyperlocology, the multi-location advertising platform, announced a partnership with mParticle, the customer data platform that helps developer...