Balancing SEO and PPC for Franchise Marketers
Franchise marketers often ask: How do we ensure our successful SEO efforts are accounted for when running paid advertising? The goal is to avoid...
Posts by
Kristian Kotsbak
3 Ways for Franchise Brands to Rethink Local Advertising In a Cookieless World
For years, brand marketers have relied on third-party cookies to track website visitors and collect data to help with relevant advertising to...
Hiring is slow, how can our marketing team help with recruitment marketing per location?
This year, recruiting has been a challenge across many industries, particularly for restaurants. Typically hiring is left to HR teams to handle - but...
Programs vs Campaigns: Why Launching Both Strategies Will Give Your Brand a Local Digital Marketing Advantage
Increasing adoption of effective local digital marketing ranks amongst the top priorities for marketing leaders at multi-location and franchised...
The Franchise PPC Problem: How to Avoid National and Local Ad Cannibalization
Working with dozens of franchise brands, it’s been interesting to see how digital teams have structured their national pay-per-click(PPC) programs....