The decentralization of digital advertising in franchise systems, which comes from allowing franchisees to choose from a select number of marketing...

For franchise brands, striking the right balance between national marketing efforts and localized advertising can be a challenging task. Franchisees...

As a national brand, reaching out to local communities can be a challenging task. Each community has its own unique characteristics, demographics,...

If you’re a franchise or multi-location marketer, you may be considering taking a per-location approach to brand advertising. After all, if you’re...

Every franchise brand marketer has heard the question: “How are my advertising fund contributions specifically helping my location(s)?”