Programs vs Campaigns: Why Launching Both Strategies Will Give Your Brand a Local Digital Marketing Advantage
Increasing adoption of effective local digital marketing ranks amongst the top priorities for...
Here are 10 tips to help guide your franchise brand (franchisor and franchisees alike) on how to market smarter and get the most out of limited marketing dollars during these turbulent times. Read the full article in Franchising.com.
1) Late to the party? Time to start using technology and local data
2) No more silos – national and local marketing must be mutually beneficial
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4) Repurpose what works: leverage retargeting and lookalike audiences
Don’t cannibalize efforts and waste budget
6) Trim the fat from your marketing plan – stick to measurable and ROI positive
7) Use automation to increase efficiencies with fewer resources
8) Use your secret weapon – your franchisees and store managers
9) CRM marketing
10) CRM retention tactics to focus on – it starts with email
