Woops! empowers franchisees with per-location ad fund advertising results and transparency with Hyperlocology.

The Challenge

Woops! had launched a local ad fund to support the rapid growth of their macaron gifting franchise business. Having taken control of all local advertising on behalf of their franchisees, the brand team needed to ensure:

1) the ability to geo-target to non-traditional locations, like malls

2) accountability for budgets per location ("what you contribute is what you get back")

3) franchisees could view per-location results, across all channels

4) national e-commerce and local advertising efforts did not compete 

The Solution

Woops! and Hyperlocology teamed up with a “technology-first” approach to ad fund advertising. The customizable platform provided flexibility for the Woops! brand team to centrally manage and oversee all local advertising, while empowering franchisees with access to reporting dashboards and location-level insights.  

The Results

Woops! has built trust with their franchisees in what could otherwise have been a challenging time - launching a local ad fund for the first time. With sophisticated local advertising taken care of, and with full transparency, their franchisees are able to focus on their business.

Results have been great, driving increased sales by reaching local customers across search, social, and display channels. Previously hard-to-get data at the store level is now easily accessible to the brand and all franchisees within their dashboards. They're set up well for the future, with the ability to analyze results against real per-location business outcomes, like average check value, total transactions, and more.