Hyperlocology powers franchise advertising customized for every JINYA Ramen Bar franchisee
The Challenge
The fast-growing ramen restaurant brand needed to provide franchisees with more transparency into national advertising. Individual franchisees also wanted to run their own advertising, but brand safety concerns from corporate prevented them from acting individually. Providing restaurant-level transparency into national advertising, while also empowering franchisees to invest their own local budgets effectively and safely, was a massive challenge.
Partnering with Hyperlocology has streamlined how our franchise system runs local marketing campaigns that actually drive sales.
Robert barbieri, vp of marketing
The platform is easy and intuitive for franchisees, and it gives my team full transparency into how both franchisee spend, and brand funds are performing at each location.
It’s not just easier-it’s smarter. We now have the tools to support local marketing at scale while protecting brand integrity and proving ROl across the network.
The Solution
JINYA Ramen Bar turned to Hyperlocology and a “technology-first” approach to national + local digital advertising on one platform. The ability to invest in digital advertising uniquely in every community – individual location budgets, targeting, creative, and reporting – drives locally relevant customer engagement and provides transparency to their franchisees.
The Results
Hyperlocology has enabled JINYA Ramen Bar to understand local community audiences and preferences and address each with a unique message, while building trust with franchisees through transparency. And for the first time franchisees can launch their own brand-directed local advertising to complement national efforts in a few clicks – from chef specials to happy hours to local hiring needs, ads are customized per location.
More Customer Stories
Hyperlocology has been a valued partner for our firm’s local marketing efforts. They have an innovative platform that allows our financial advisors to have the freedom to execute customized messaging and advertising tactics at the local level, while still allowing us to maintain our role as the strategic driver for the program overall. We’re confident in our brand safety due to overarching parameters set in place… The program, now in its third year, continues to grow and drive new business for our advisors.
Julie Collins
Executive Director, Head of Media
Prior to Hyperlocology, our franchisees – individually or within a co-op – were limited to offers and messages. Now each franchise location can choose the budget and specific offer best suited for their trade area, including operators and locations in an existing co-op.
Dana Misner
Director, Field Marketing
Partnering with Hyperlocology has streamlined how our franchise system runs local marketing campaigns that actually drive sales. The platform is easy and intuitive for franchisees, and it gives my team full transparency into how both franchisee spend, and brand funds are performing at each location. It's not just easier-it's smarter. We now have the tools to support local marketing at scale while protecting brand integrity and proving ROl across the network.
Robert Barbieri
VP of Marketing
In the first half, participating locations had 85% more conversions than non-participating centers.
Leah Coyle
VP of Brand
Audience targeting alone isn’t enough. We wanted our messaging to be curated and specific to each community…The ability to identify communities and address them each specifically no matter where they are online is the experience we want to create for our customers.”
Hannah Dixon
Head of Global E-Commerce
Start running smarter local campaigns today.
Let’s show you how Hyperlocology powers performance at every location.