Hyperlocology empowers brand teams to maintain control of local digital advertising, while enabling franchisees to easily activate custom playbooks and campaigns across more channels.
Hyperlocology executes media buys and optimizes advertising across the top channels with localized brand creative and content for every restaurant, with dedicated budgets per location, individual landing pages, and custom targeting.
Connected to the top ad channels, and seamless integrations with leading POS and customer data platforms, you can safely deploy customer data to improve location-specific targeting, enhance attribution, and measure marketing efforts against real location-level business outcomes.
Our team of Hyperlocologists and a tech-enabled approach eliminates traditional, manual agency campaign setup and improves location-level optimizations across the top channels.
One size does not fit all. Hyperlocology enables custom data, granular metrics, and improved visualizations with customized dashboards and permissions for brand teams, field teams, and franchisees.
With Hyperlocology, franchisees can activate powerful, brand-aligned local advertising - in a few clicks:
Franchisees can activate custom local playbooks, plus-up brand advertising in their trade area, and launch custom local advertising campaigns across multiple channels, in a few clicks.
A tech-enabled solution reduces expensive agency fees, ensuring more dollars are working to buy ads.
Catering, daypart sales, menu items, trade area protection - local advertising on Hyperlocology is seamlessly connected to brand data, and leverages the most sophisticated targeting, to acquire new customers and empower franchisees to address their business needs.
How PJ’s Coffee executes per-location advertising to increase same store sales by 49%
Execute and analyze ad fund advertising customized per location, with dedicated budgets, localized content, custom targeting, and location-level reporting.
Transform regional or DMA advertising into individually customized, location-level advertising with more options and greater flexibility for franchisees.
Empower franchisees with access to more sophisticated advertising with their smaller local budgets. Plus-up brand efforts. Launch campaigns based on individual business needs. See results in one place.
Franchisees can invest confidently in local advertising with data-backed recommendations for their trade area, and their business needs.
Hyperlocology's advanced AI predicts and suggests location-specific, actionable optimizations with over 90% confidence.
A look at the hyperlocal marketing problem, and how to solve it.
The future of restaurant marketing lies in unity.
Learn how Papa Murphy's powers Co-op advertising with a per-location approach.
See how PJ's Coffee addresses each location uniquely with collaborative options for franchisees.
Experience the difference a custom approach per location makes with Hyperlocology in your tech stack, and on your team.