Marketing and media agencies have served franchise brands well for decades. Their Super Bowl ads, fancy jingles, and national social media campaigns have increased brand awareness for franchisees in local markets, and maybe even won some awards. If you want instant national brand recognition, or one-size-fits-all media plans for a region or co-op, they have the right tools for the job.

But in a world where 7 in 10 consumers prefer ads customized to their city or zip code, franchisees need an efficient method to convey the value proposition of their specific location to consumers within their trade area or territory.

Not the trade area next door. Not the trade area downtown. But the specific consumers and households in their trade area or territory. They want messages from brands with local solutions that are relevant to their individual needs.

Most agencies are not structured to deploy sophisticated local digital advertising efficiently. Fortunately, platforms like Hyperlocology unlock best-practice digital advertising on a per-location basis for single-unit owners, multi-location operators, co-op participants, and corporate brand leaders alike.

Conclusion

Hyperlocology’s easy-to-use platform enables brands and their franchisees to efficiently deploy a cohesive systemwide + local media strategy regardless of budget source. Our subscription-based model means franchisees know exactly how much advertising $ they are placing in the market each month. And by developing custom local audiences and maximizing the local relevance of your message, you can maximize ROI.

Can your agency do this?

 

Ready to see the location-based marketing experience on Hyperlocology?

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